TheHimalayanCleanup

ABOUT Plastic freedom challenge

Plastic Freedom Challenge began in 2015 as a movement to get people started on reducing their plastic waste.

August 15, our Independence Day is celebrated everywhere with great enthusiasm, but the day ends with huge amounts of plastic waste.

#PFC is a call for celebrating a plastic free Independence day, a call to be free from plastics.

It runs for a week from 8 August (Zero Waste Himalaya Day) to

15 August (Independence Day) where we challenge ourselves and others to go one week without plastics.

#PFC is a collective response to bring positive changes to our unhealthy and unsustainable lives, and a stepping stone towards more sustainable lifestyles.

#PFC is also to mark our collective stand against companies that pollute by refusing to use their products for a week, and to continue it beyond.

Come join hundreds of mountain communities, as they take the challenge to go a week without plastics to reduce their plastic waste, and keep continuing to beat plastic pollution.

Are you up for bringing in a REUSE REVOLUTION in the mountains?

HERE IS How YOU CAN be part of the challenge.

1. Say it out loud! Say it out proud!

Take photo or a video for social media to let everyone know you are taking the #PFC.

You can use this sign for your photo to show you are taking a break from plastics.

Or take a photo with a small handmade signage.

2. Engage and Amplify

Call on your friends, family, colleagues and neighbourhood to take up the #PFC challenge too.

Tag them on social media to take the PFC, and they can tag their friends along. You can copy the text below and use it for your post.

I AM TAKING A BREAK FROM PLASTICS THIS INDEPENDENCE WEEK.

Plastics have become one of the biggest threats to the planet and human health, and I will further continue to make efforts for beating plastics in my every day life as part of #plasticfreedomchallenge.

Will you join me to take a plastic break? add your tags here - @zerowastehimalaya

3. Show how you are going plastic free

Throughout the challenge week, take photos or videos and post on your social media pages. Don’t forget to tag or send us collab posts and we will amplify.